Guillermo Estébanez
Sales, Project and Product Management | Business Development Manager Solar
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Master of Business Administration (MBA)
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Project Management Specialization
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Mechanical Engineering
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Phone:
+34 636 829 172
Email:
guillermo.estebanez.herrero@gmail.com
Location:
Barcelona, Spain
Summary
To survive and thrive in this competitive world, companies need to prove their added value with a fresh approach, a creative mindset, and a constant reinvention of their brands.
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This is Guillermo Estébanez, Mechanical Engineer, MBA graduated and Project Management Specialist with broad experience in International Project Sales, Product Management and Business Development roles. Highly motivated and enthusiastic with analytical and project-oriented skills and used to meeting targets in multicultural environments.
In recent years, I have been developing strong knowledge of the Energy Industry and the Automotive Industry which have enabled me to acquire valuable and transferable skills in this fast-paced sector.
Currently, working for LONGi, my role is highly diversified which requires strategic mindset as well as management skills, commercial insights, and deep engineering knowledge. The basic key of success is to work together with the targets well-defined and contribute to the team by developing impressive customer-specific products.
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Principles: I committed to climate change, sustainability and Zero-Waste mindset. I am always willing to give my best value to the world.
EXPERIENCE
Technical Product & Solution Manager
May 2023 - Present
Business Development Manager Solar EMEA
March 2011 - January 2023
Global Project ManagerPhotovoltaics
January 2018 - February 2021
Global Sales Coordinator Photovoltaics
June 2014 - December 2017
Technical Project Manager
April 2013 - May 2014
Sales Enginer
October 2012 - March 2013
Junior Sales Engineer
November 2011 - October 2012
Quality Control Assistant
September 2010 - April 2011
Apprentice in Quality Control
June 2011 - November 2011
Electro-mechanic Vehicles
June 2006 - September 2010
LONGI SOLAR
Customer-centric role for Utility-scale PV projects across Europe. This position rewards deep technical involvement and high exposure to internal and external stakeholders.
The main responsabilities:
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Visit customers to provide technical guidance on the technology and new product promotions.
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Responsible for the technical pre-sales support, negotiating of technical contract terms and product specifications.
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Help manage the product support structure within the region providing daily technical input to customer service contracts and outperforming system simulations and project layouts.
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Work with Sales Managers on organizing technical sales events, giving technical sales support during the events and exhibitions.
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Be in contact with certifications for the European markets in cooperation with external institutes and internal departments.
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Analyse customer feedback on new products and communicate to the internal product development team for improvement.
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Champion quality and safety initiatives among the service teams.
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Support any post-sales activity in case of claims.
TE CONNECTIVITY
Strategic position that belongs to EMEA Leadership Team (ELT) of Energy.
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As Business Development Manager for Solar Unit, being the full responsible for defining the division's strategic goals, building key customer relationships, identifying and capitalizing business opportunities, negotiating and closing business deals, and maintaining extensive knowledge of current a future market trends and conditions.
Key duties:
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Develop and execute strategic plan, customer relationship management as well as promotion activities or project management tasks associated with the accounts.
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Build customer awareness of TE's solar solutions and develop the market access.
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Coordinate with internal TE stakeholders (including Sales Accounts, Technical Service Manager, Vertical Lead, Product Management, Pricing, Legal and Sourcing departments) all the activities linked.
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Monitor market movement to identify trends and new business opportunities to improve our Value Proposition.
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Create a healthy sales pipeline by developing new opportunities and managing the existing customer base.
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Create and maintain networks of relationships advocating on behalf of the company with key stakeholders, mainly IPPs, Developers and EPCs.
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Build the new BDM solar team and all internal stakeholders need to carry out the solar business in EMEA.
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Manage full sales cycle from generating a lead, developing an opportunity pipeline, building relationship and rapport with prospects to develop win-win solutions.
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Regular forecast, booking and billings as well as sales reports; BI and CRM tools.
WEIDMÜLLER
Project Manager for innovation and customer project in the application field of photovoltaics. Deep engineering knowledge and project and sales management abilities are building blocks.
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The essential duties and responsibilities are:
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Managing of national and international, external and internal innovation project and customer project with focus on photovoltaics applications.
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Coordinating internal resources and third parties/vendors for flawless execution of projects
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Leading the project team from different disciplines and with different cultural backgrounds and drive them on the project targets.
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Building up partnerships to external companies (product partner ships, MNA, …)
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Being the full responsible for project schedule, budget, quality and scope.
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Ensuring that deadlines and milestones are met within the predefined project schedule to launch the solution on-time.
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Engaging the stakeholders in throughout the project lifecycle as well as representing the company with respect to the customer and qualified contact person in project related subjects.
WEIDMÜLLER
Customer-facing position which is an instrumental part of the global Weidmüller sales organization which is focused on maintenance and extend the Photovoltaic Business. A solution-oriented sales process is followed, which typically goes through all the phases of project sales (E2E) - from the processing of leads, meeting bookings, customer meetings, analyzes / calculations, presentation and offer preparation, follow-up, negotiation, project management, etc.
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The key goals are:
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Coordinate sales activities and ensure that the customer’s needs are understood and addressed in the sales process.
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Manage RFQs including commercial Bid/No Bid process according to the business strategy and enable countries to set the right price at the right time to the right customer by working on different levels of pricing eco-system from business rules & process to organization.
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Interacts with BUs and countries at different levels of the pricing process from pricing strategy and price setting to price execution and control.
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Negotiate and obtain customer agreement for large scale PV projects.
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Keep CRM system up-to-date with sales and prospecting activity as well as follow-up and identification of opportunities on global database.
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Track the status of current orders and coordinate the activity across departments and countries.
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Set up monthly forecast accuracy reports based on Customer Order Data and RFQs.
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Support marketing activities by attending trade shows, conferences and workshops as well as providing training for other sales team members.
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Technical back up to global customers and IDMs (Industry Developer Managers).
GRUP EINA DIGITAL
The project leader of a project team for a software project called D.I.S. (Diagnostic Information System). It was a diagnostic and repair software of the latest generation systems incorporated in current vehicles for Spanish and LATAM market.
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The key responsibilities are as follows:
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Guide the project team and organization on how to use Agile and Scrum practices and values to delight customer and to get the most out of self-organization.
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Coordinate executional tasks, change management and the overall monitoring of planning, etc.
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Collaborate in the preparation of training session with all stakeholders.
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Coordinate the data collection from all members of the project and provide summary report to the stakeholders to encourage internal and external communication, improving transparency.
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Facilitate discussion, decision making, and conflict resolution.
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Write up technical articles.
SIEMENS ENERGY
Sales Engineer for High and Medium Voltage outdoor systems and products for T&D, mainly focused on Export Sales.
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Summary of functions:
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Read through the tender documents including T&C of each tender/bid and summarize it for the proposal team.
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Develop long-term relationships with customers through managing and interpreting their requirements.
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Costs and risk analysis for business viability.
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Develop technical/economic offers of all High and Medium voltage equipments, such as Circuit breaker (Live and dead Tank), Disconnectors, Instrumental Transformers, Line Traps, Insulators line and Lightning (Surge arresters) as well the quotation of installation and the commissioning of them.
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Advise the client in technical, logistic-export services.
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Meetings with clients for technical and economic clarifications and/or business meetings.
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Contest follow up and satisfy the clients’ needs.
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Market follow up to detect business opportunities.
SIEMENS ENERGY
Junior Sales Engineer for High and Medium Voltage outdoor systems and products for T&D, mainly focused on Export Sales.
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Summary of functions:
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Review the international High Voltage projects of the clients.
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Develop technical/economic offers of all High Voltage equipments, such as Circuit breaker (Live and dead Tank), Disconnectors, Instrumental Transformers, Line Traps, Insulators line and Lightning (Surge arresters) as well the quotation of installation and the commissioning of them.
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Advise the client in technical services.
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Follow up the contest and satisfy the clients’ needs.
FAINSA
Assistant to the person responsible for Quality Control, the tasks were:
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Testing and verifications seats manufactured.
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Control of purchased material.
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Incidents report.
ROCA SANITARIO
With the person responsible for Quality Control, the tasks were:
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Testing and verifications of the manufactured parts of filling and emptying mechanisms of toilets.
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Functional test of the filling and emptying mechanisms.
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Incidents report.
MOGAUTO
Mogauto belongs to the Volkswagen group. I worked as electro-mechanic doing maintenance services, diagnostic and mechanical and electronic repairs.
EDUCATION
Project Management Specialization
2017-2018
RICE Business - Jones Graduate School of Business
This Project Management for Engineering Professionals Specialization is designed as an introduction to Project Management. It is targeted for engineers who are interested in improving their project management skills. As part of the Specialization, there are several business case to practice..
Master of Business Administration, MBA
2016-2017
University Politècnica Catalunya (UPC)
MBA program covers various areas of business such as finance, accounting, operations, marketing, human resources and statistics in a manner most relevant to management analysis and strategy.
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Competitive Strategy Certificate Program
2015-2016
Mechanical Engineering
2008-2012
Higher Education - Automotive Tech.
2006-2008
Ludwig-Maximilians Universität München
In Competitive Strategy Certificate Program, I have looked at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. Found out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
University Politècnica Catalunya (UPC)
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Monlau
Automobile/Automotive Mechanics Technology/Technician
OTHERS
2023
Autodesk Certified Professional: AutoCAD (by LinkedIn)
Presenting Technical Information with Stories
Create and Deliver Standout Technical Presentation (by LinkedIn)
Getting Things Done (by LinkedIn) plus book
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2022
Public speaking workshop (5+5h) by Fernando Miralles
Copywriting for newsletters and online business (by LinkedIn)
Follow-up meeting after Sales Meeting (by LinkedIn)
Business Writing Principles (by LinkedIn))
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2021​
PowerPoint Essential Training(by LinkedIn)
PowerPoint Tips and Tricks (by LinkedIn)
PowerPoint Designing Better Slides (by LinkedIn)
Salesforce Learning (by LinkedIn)
Salesforce for Sales Manager (by LinkedIn)
Creating a Positive Customer Experience (by LinkedIn)
Business Development: Strategic Planning (by LinkedIn)
2020
Agile Expect Certificate of Proficiency (by Atlassian)
Solar Energy: Photovoltaic (PV) System (by Technische Universiteit Delft)
2016
The Art of Negotiation (by Coursera)
Finance for Non-financial Professional (by Coursera)
SKILLS
Project, Product & Sales Management
Team-oriented & Interdisciplinary agility
Customer Orientation
Negotiation
Business Strategy
Time Management
ACTIVITIES
Automotive Article
I wrote up the TOP article in the following blog about the "Common faults fuel and vacuum pumps". Please, take a look at the article through button below:
Solar Newsletter
Solar, the winning formula is a regular newsletter about solar Market Intelligence mainly across Europe. New trends, new technologies and markets among others are the basic topics.
Solar Podcast
I was invited by EL Contador to talk about the Trunk Bus Solution by TE Connectivity (CTS). For more details, here is the interview.
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Project Reference
Project Manager for Gelex Ninh Thuan Solar Farm 50MWp, Vietnam. Wiedmüller supplied 198 String Monitored Combiner Boxes. The key success was the close collaboration globally.
MBA Thesis
Gron Solutions offers services for energy efficiency in homes. With the minimum investment, the end user will be able to reduce the expenses and revalue their home based on the best advice by given qualified professionals to create a sustainable home.
Project Reference
Project Leader for six (6) plots of 50MW each one in Besban region, Egypt including bifacial solar panels technology.